We have the pleasure of inviting you to the opening of Anja Niemi´s series She Could Have Been A Cowboy. Now in Oslo after a long line of exhibitions in New York, Los Angeles, Amsterdam, Shanghai and London as well as being a part of Niemi's retropspective show at Fotografiska Stockholm and Tallinn.
Anja Niemi (b. 1976, Norway) always works alone; placing herself within her own meticulous tableaux, she constructs fictional stories where she is both the author and the character. For She Could Have Been A Cowboy Niemi traveled alone through the American South West. Dressed as a cowboy, Niemi visited and photographed all the places on her fictional character's marked maps, hiking up and down the mountains of the national parks searching for those familiar western movie settings.
She Could Have Been A Cowboy is not really about being a cowboy. It's about wanting to be another. Behind the grandness of the southwestern landscapes and the cowboy costumes, there is a nod to everyone who live a life different from the one they actually want. - Anja Niemi
Anja Niemi studied at the London College of Printing and Parsons School of Design in New York and has exhibited in galleries worldwide. Four monographs of her work have been published, Short Stories (Jane & Jeremy, 2016), The Woman Who Never Existed (Jane & Jeremy, 2017), She Could Have Been A Cowboy (Jane & Jeremy, 2018) and In Character (Thames & Hudson, 2019). Recent museum exhibitions include Fotografiska (Stockholm and Talinn), MAAT (Museum of Art, Architecture and Technology, Lisbon) and Des Moines Art Center (Iowa). Her work is part of various public and private collections.